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Promotion and Discount in e-commerce

All promotions can be associated with one or more coupons. Each coupon can be configured for unlimited use or to be used only for a programmable number of times.

  • The following rules can be set for all promotions:
    • Include only some customers (e.g. those that haven’t placed an order in the last 60 days) or exclude some customers (e.g. those that have placed an order in the last 60 days). Configure how many times an included customer can use the promotion.
    • Include or exclude customers belonging to particular customer groups. This could allow you to make a promotion available only to retail customers or only to students etc.
    • Include or exclude products based on their category.
    • Include or exclude products based on their manufacturer.
    • Include or exclude any products at a product option granularity. (e.g. Promotion only applies to shoe size 7 or applies to all sizes except size 7)
  • Promotions may be cumulative (e.g. A promotion of 10% discount for all hardware products and a promotion of 20% discount for all software products) or promotions may be exclusive, in which case the promotion giving the largest discount is chosen.
  • All promotions may be configured to have a start and end date.

 

The Discounting options integrated with comm-e are:

  • Order Total Discount
  • The promotion gives a discount on the total amount of the order.
  • You may set a minimum order value, the minimum number of products, the minimum quantity of a single product, the discount as an amount or a percentage and whether to apply the discount before or after tax.
  • Product Discount
  • The promotion gives a discount on a product
  • You may set a minimum order value, the minimum quantity of a single product, the discount as an amount or a percentage and whether to apply the discount before or after tax.